The Language of Persuasion on Instagram: A Systemic Functional Approach to Multimodal Tourism Discourse
This book offers a systematic, interdisciplinary investigation into the language of persuasion in contemporary tourism discourse, with a focus on English-language travel boards’ use of Instagram and official websites.
Drawing on Corpus Linguistics and Systemic Functional Linguistics, it examines how linguistic and visual resources are strategically deployed to construct idealized representations of destinations and evoke positive emotional responses. Through a multimodal analysis, the volume explores recurring linguistic patterns, the role of platform-specific dissemination, and how discourse constructs power dynamics between destinations and prospective tourists. By combining empirical methods with critical discourse and sociological perspectives, the book sheds light on how emotionally charged, consumer-oriented narratives may reinforce broader socioeconomic inequalities and contribute to unsustainable travel practices. In doing so, it contributes to ongoing debates on digital persuasion and literacy, media framing, and the ideological function of tourism communication, and recommends approaches to integrate data-driven, highly persuasive strategies and eco-sensitive narratives.
This book will be of interest to scholars and students in discourse analysis, digital communication, tourism studies, marketing, and linguistics, as well as professionals interested in the mechanisms behind strategic, promotional narratives and their potential impact on social and environmental sustainability.
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Clowns in the Burying Ground: The Grateful Dead, Literature, and the Limits of Philosophy
In Clowns in the Burying Ground, Christopher K. Coffman presents intertextual readings of the Grateful Dead and their lyrics to argue that the band’s lyricists were deeply and significantly engaged with the literary tradition. Through an analysis of their music, lyrics, and biographies, Coffman shows how the group and its individual members drew on the canons of European and American literature to shape both the form and content of their creative work. Coffman draws on the language of the “literary fragment,” as conceived by German Romantic philosophers and their intellectual heirs, to identify how the Grateful Dead’s lyricists employed intertextuality, allusion, and other strategies to explore how meaning takes shape at the boundary between poetry and philosophy. From Shakespeare to “Shakedown Street,” Clowns in the Burying Ground demonstrates the Dead’s literary depth and how their most successful lyrics and performances walk the line between creation and chaos.
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